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A (still)⁺ really quite fascinating exploration into the phenomenon of habituation. In a business landscape⁺⁺ where attention is the difference between invisible and influence, this is essential viewing for savvy leaders.  

⁺ If you’ve a bent for the written word, tap right here to time-travel back to the original quarterly.

⁺⁺ Caveat: This piece pulls no punches concerning the indescriminate application of style guides and the mindless standardisation of internal communication. However, while the buck often stops with corporate comms, this is by no means condemning an entire profession. The problem lies in outdated business systems, and we've been lucky to work with some amazing corporate comms folk that rage furious against it. We hope you're lucky enough to have these people in your organisation.