A really quite fascinating exploration into the phenomenon of habituation, how leaders can better communicate big ideas, the folly of style guides for internal communications, engineering delight, and a sneaky epiphany.


There's two ways to wrangle this stallion. If you're the type that prefers a pretty picture, come roll around in the graphical delights of the magazine version just below. Ahh but if you're folk of more ascetic tastes — clean, crisp type; whitespace, and so forth — keep scrolling down and take your fill of the text beneath.